Digital Marketing Manager
3632 views | Apply Before: 2024-08-24
Job Summary
No. of Vacancy
1
Job Type
Full Time
Offered Salary
(Maximum) NPR 70000 Monthly
Gender
Any
Career Level
Mid Level
Category
N/A
Experience
Minimum 3 years of related experience
Preferred Education
Bachelor's degree
Location
Kathmandu
Apply Before
2024-08-24
Job Description

Digital Strategy Development:

  • Develop and execute digital marketing strategies, aligning them with each package and business objectives.
  • These strategies should cover the total budget required for each packages.
  • Should define a clear result to be obtained from the budget segregated. 
  • Should regularly monitor the result vs expectation.
  • Collaborate with cross-functional teams to integrate digital strategies into broader marketing and business plans.
  • Stay updated with industry trends, emerging technologies competitor activities, new approaches. 
  • Ensure campaigns are strategically aligned, delivering measurable results and adhering to brand guidelines.
  • Monitor and analyze campaign performance, providing insights and recommendations for improvement.

Team Leadership and Management:

  • Provide leadership, direction, and mentorship to a team of digital marketing. Team includes. 
  • Content Team 
  • Designers Team
  • Set clear performance expectations, goals, and KPIs for team members.
  • Foster a collaborative and innovative team culture, encouraging continuous learning and professional development. 
  • Work closely with the sales team to align marketing strategies with sales objectives.
  • Collaborate with other departments, including content creation, design, and sales, to ensure seamless process of digital marketing efforts.
  • Foster a culture of cross-functional collaboration and knowledge sharing within the digital marketing team.

Analytics and Reporting:

  • Analyze key performance indicators (KPIs) and campaign metrics to measure the success of digital marketing initiatives.
  • Generate regular, insightful reports for senior management, highlighting achievements and areas for improvement.
  • Utilize data-driven insights to guide decision-making and optimize future campaigns.

Budget Management:

  • Effectively monitor and manage the digital marketing budget, allocating resources to maximize return on investment.
  • Evaluate the cost-effectiveness of campaigns and adjust strategies to ensure optimal budget utilization.

Social Media Management:

  • Develop, implement, and manage social media strategies to align with business goals.
  • Monthly/Weekly/Daily calendar and schedule for social media posts. 
  • Reporting of social media Pages 
  • Organic Reach Vs Paid Reach
  • Rapid Fire Reach vs customer acquisition and conversion
  • Video reach vs Still Image Reach.
  • Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including social media, email, SEO, and paid advertising.
Job Specification

Experience:

  • Minimum of 3 years of experience in digital marketing, with a proven track record of successfully managing and executing digital marketing campaigns.
  • Experience in a similar managerial role is highly preferred.
  • Hands-on experience with SEO/SEM, Google Analytics, Google Ads, and social media advertising platforms.

Education:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree or relevant certifications (e.g., Google Analytics, Google Ads) is a plus.

Skills:

  • Strong understanding of current digital marketing concepts, strategies, and best practices.
  • Excellent analytical skills with the ability to interpret and present data effectively.
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