Digital Strategy Development:
- Develop and execute digital marketing strategies, aligning them with each package and business objectives.
- These strategies should cover the total budget required for each packages.
- Should define a clear result to be obtained from the budget segregated.
- Should regularly monitor the result vs expectation.
- Collaborate with cross-functional teams to integrate digital strategies into broader marketing and business plans.
- Stay updated with industry trends, emerging technologies competitor activities, new approaches.
- Ensure campaigns are strategically aligned, delivering measurable results and adhering to brand guidelines.
- Monitor and analyze campaign performance, providing insights and recommendations for improvement.
Team Leadership and Management:
- Provide leadership, direction, and mentorship to a team of digital marketing. Team includes.
- Content Team
- Designers Team
- Set clear performance expectations, goals, and KPIs for team members.
- Foster a collaborative and innovative team culture, encouraging continuous learning and professional development.
- Work closely with the sales team to align marketing strategies with sales objectives.
- Collaborate with other departments, including content creation, design, and sales, to ensure seamless process of digital marketing efforts.
- Foster a culture of cross-functional collaboration and knowledge sharing within the digital marketing team.
Analytics and Reporting:
- Analyze key performance indicators (KPIs) and campaign metrics to measure the success of digital marketing initiatives.
- Generate regular, insightful reports for senior management, highlighting achievements and areas for improvement.
- Utilize data-driven insights to guide decision-making and optimize future campaigns.
Budget Management:
- Effectively monitor and manage the digital marketing budget, allocating resources to maximize return on investment.
- Evaluate the cost-effectiveness of campaigns and adjust strategies to ensure optimal budget utilization.
Social Media Management:
- Develop, implement, and manage social media strategies to align with business goals.
- Monthly/Weekly/Daily calendar and schedule for social media posts.
- Reporting of social media Pages
- Organic Reach Vs Paid Reach
- Rapid Fire Reach vs customer acquisition and conversion
- Video reach vs Still Image Reach.
- Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including social media, email, SEO, and paid advertising.