Digital Strategy Development:

• Develop and execute digital marketing strategies, aligning them with each package and business objectives.
• These strategies should cover the total budget required for each packages.
• Should define a clear result to be obtained from the budget segregated. 
• Should regularly monitor the result vs expectation.
• Collaborate with cross-functional teams to integrate digital strategies into broader marketing and business plans.
• Stay updated with industry trends, emerging technologies competitor activities, new approaches. 
• Ensure campaigns are strategically aligned, delivering measurable results and adhering to brand guidelines.
• Monitor and analyze campaign performance, providing insights and recommendations for improvement.

Team Leadership and Management:

• Provide leadership, direction, and mentorship to a team of digital marketing. Team includes. 
• Content Team 
• Designers Team
• Set clear performance expectations, goals, and KPIs for team members.
• Foster a collaborative and innovative team culture, encouraging continuous learning and professional development. 
• Work closely with the sales team to align marketing strategies with sales objectives.
• Collaborate with other departments, including content creation, design, and sales, to ensure seamless process of digital marketing efforts.
• Foster a culture of cross-functional collaboration and knowledge sharing within the digital marketing team.

Analytics and Reporting:

• Analyze key performance indicators (KPIs) and campaign metrics to measure the success of digital marketing initiatives.
• Generate regular, insightful reports for senior management, highlighting achievements and areas for improvement.
• Utilize data-driven insights to guide decision-making and optimize future campaigns.

Budget Management:

• Effectively monitor and manage the digital marketing budget, allocating resources to maximize return on investment.
• Evaluate the cost-effectiveness of campaigns and adjust strategies to ensure optimal budget utilization.

Social Media Management:

• Develop, implement, and manage social media strategies to align with business goals.
• Monthly/Weekly/Daily calendar and schedule for social media posts. 
• Reporting of social media Pages 
• Organic Reach Vs Paid Reach
• Rapid Fire Reach vs customer acquisition and conversion
• Video reach vs Still Image Reach.
• Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including social media, email, SEO, and paid advertising.

Experience:

• Minimum of 3 years of experience in digital marketing, with a proven track record of successfully managing and executing digital marketing campaigns.
• Experience in a similar managerial role is highly preferred.
• Hands-on experience with SEO/SEM, Google Analytics, Google Ads, and social media advertising platforms.

Education:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree or relevant certifications (e.g., Google Analytics, Google Ads) is a plus.

Skills:

• Strong understanding of current digital marketing concepts, strategies, and best practices.
• Excellent analytical skills with the ability to interpret and present data effectively.