● Analyze consumer behavior and adjust marketing strategies accordingly.
● Plan, develop, and execute marketing campaigns to drive brand awareness and generate leads.
● Monitor and evaluate the effectiveness of marketing campaigns using relevant metrics and make necessary adjustments.
● Develop and manage digital marketing strategies, including SEO/SEM, email marketing, social media, and online advertising.
● Create engaging content for social media platforms and manage the company's online presence.
● Build and maintain relationships with clients and partners to foster business growth.
● Analyze marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
● Write clear, engaging, and informative content for websites, blogs, social media, emails, and other marketing materials.
● Edit and proofread content to ensure it meets quality standards, is error-free, and adheres to the company's style guidelines.
● Collaborate with the Creative team to ensure consistency in Design/content quality and messaging.
● Strong command in English language both written and spoken
● Bachelor's degree in Marketing, Business, or related field.
● 2+ years of proven experience in marketing
● Strong understanding of digital marketing techniques and tools.
● Proficiency in Microsoft Office Suite and marketing software applications.
● Ability to work independently and as part of a team.
ING is a group of companies that believes in transforming lives through Innovation & Education.