Assist in developing and implementing impactful brand strategies to strengthen brand positioning and market presence.
Support the planning and execution of creative marketing campaigns across digital, social media, and traditional platforms.
Contribute to the conceptualization and management of TVCs, photoshoots, and creative assets, ensuring brand consistency and high-quality output.
Conduct thorough market research to identify consumer behavior, emerging trends, and opportunities to differentiate the brand.
Brainstorm and propose innovative ideas to enhance brand visibility and resonance with target audiences.
Assist in securing partnerships and sponsorships to amplify brand exposure.
Collaborate closely with cross-functional teams, including sales, product development, and finance, to ensure branding objectives are integrated into broader business strategies.
Help monitor and optimize branding efforts, ensuring maximum ROI and alignment with overall marketing goals.
Job Specification
Bachelor’s degree in Management or a relevant field with Marketing as a major.
2-3 years of experience in branding, preferably within FMCG marketing.
Strong understanding of branding principles, consumer psychology, and digital marketing trends.
Hands-on experience with ATL and BTL activities and campaign execution.
Exceptional creativity, with a proven ability to propose fresh perspectives and innovative branding ideas.
Excellent communication, storytelling, and problem-solving skills.
Strong attention to detail and ability to manage multiple branding projects simultaneously.