( ecommerce, ppc, digital platforms - ebay, etsy, amazon )
- Designs build and maintain our social media presence.
- Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Write and optimize content for websites and social networking sites.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans execute and measure experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize the user experience.
- Collaborates with agencies and other vendor partners.
- Provides thought leadership and perspective for adoption where appropriate.Evaluates emerging technologies.