Key Responsibilities:

Student Recruitment:

• Develop and implement targeted marketing strategies to attract prospective students.
• Conduct market research to identify potential student demographics and recruitment channels.
• Build and maintain relationships with schools, colleges, and other relevant institutions.
• Organize and participate in educational fairs, career expos, and other promotional events.
• Conduct presentations and workshops to showcase the institute's programs and facilities.
• Provide personalized counselling and guidance to prospective students regarding program choices and career paths.
• Follow up with leads and convert inquiries into enrollments.

Social Media Management:

• Develop and execute a comprehensive social media strategy for the institute.
• Create engaging and informative content for social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Monitor social media channels and respond to inquiries and comments promptly.
• Run targeted social media campaigns to reach potential students.
• Analyze social media performance and adjust strategies accordingly.

Cafe Marketing:

• Develop and implement marketing strategies to increase cafe sales.
• Manage online reviews and respond to customer feedback.
• Plan and execute promotional events and offers for the cafe.
• Collaborate with the digital team to enhance the cafe's brand image and customer experience.

Event Management:

• Plan, organize, and execute events.
• Coordinate with internal teams and external vendors to ensure seamless event execution.
• Manage event budgets, timelines, and logistics to ensure successful outcomes.
• Evaluate event success through feedback and performance metrics.

Stakeholder Relationship Building:

• Build and maintain strong relationships with hotels, restaurants, and other hospitality industry stakeholders to create partnership opportunities.
• Collaborate with industry partners to develop internship and job placement opportunities for students.
• Represent the institute at industry events, conferences, and networking sessions to enhance brand visibility and partnerships.
• Work with stakeholders to develop collaborative programs, workshops, or guest lectures that benefit students and the institute.

Content Creation:

• Create compelling content for marketing materials, including brochures, flyers, website content, and promotional videos.
• Assist in the development of marketing collaterals and promotional materials.

Data Analysis and Reporting:

• Track and analyze key performance indicators (KPIs), such as leads generated, conversion rates, and social media engagement.
• Prepare regular reports on sales and marketing activities and their effectiveness.

Qualifications:

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• Proven experience in sales and marketing.
• Excellent communication, interpersonal, and presentation skills.
• Strong written and verbal communication skills.
• Proficiency in social media marketing and content creation.
• Proficient in Microsoft Office Suite and CRM software (if applicable).
• Strong organizational and time-management skills.
• Passion for education and a strong interest in the hospitality industry.

Key Skills:

• Sales and Negotiation: Ability to build relationships, close deals, and achieve sales targets.
• Marketing Strategy: Ability to develop and implement effective marketing campaigns across multiple channels.
• Communication: Excellent written and verbal communication skills, including strong presentation and interpersonal skills.
• Creativity: Ability to think creatively and develop innovative marketing strategies.
• Proactive and Results-Oriented: Ability to work independently, take initiative, and achieve desired outcomes.
• Event Management: Strong organizational skills to plan and execute events successfully.
• Relationship Building: Ability to establish and maintain strong partnerships with hotels and other stakeholders.